Meerkats AI
For Shopify & D2C brands

Grow your brand with every ad campaign optimized for CAC—not just ROAS.

AI agents that connect your ads, store and customer data into one Intelligent Graph — then find what’s hurting your CAC and fix it, with your approval.

Live in 20 minutes · No data team needed · You approve every change
app.meerkats.ai
OverviewLast 30 daysvs. previous
mRevenue agent: “Summer Bestsellers” loses money after returns. Pause it and move ₹1,240/day to your best campaign?ApproveReview
Revenue₹412K↑ 9%
MER3.1×↑ 0.4
Blended CAC₹24↓ 18%
True margin31%↑ 3pt
Revenue vs. ad spend Revenue Spend
Jun 10Jun 20Jun 30Jul 9
CampaignChannelSpendRevenueTrue margin
Repeat-Buyer LookalikeMeta₹9,400₹41,200+22%
Brand SearchGoogle₹4,100₹22,800+31%
Summer BestsellersMeta₹11,200₹46,900−6%
Retargeting — 7dMeta₹3,300₹12,100+14%
Connects in one click
ShopifyShopifyMeta AdsMeta AdsGoogle AdsGoogle AdsRazorpayRazorpayGA4GA4ShopifyShopifyMeta AdsMeta AdsGoogle AdsGoogle AdsRazorpayRazorpayGA4GA4ShopifyShopifyMeta AdsMeta AdsGoogle AdsGoogle AdsRazorpayRazorpayGA4GA4
The platform

Six jobs Meerkats does for you

Meta Adsclick id
Google Adsgclid
Shopifyorders
Razorpaypayment id
HubSpot CRMcontact id
MeerkatsMatched & de-duplicatedEvery order tied to its real click — counted once
Real salescounted once
Real profitafter returns & shipping
The Growth Graph

Get answers to your most pressing questions.

AI agents query over the graph to give you the right insights — and the actions to take.

Corrected ROAS4.1×Platform claimed2.3×Meerkats real−44%
Attribution
Is my revenue matching what the platforms claim?
Platforms inflate ROAS by double-counting clicks. The graph de-dupes to your real number — here, ₹3.2L over-claimed this month.
True margin / campaign0+31%+22%+14%-5%-8%-12%ProfitableLosing money
Margin
Which campaigns are losing money after returns?
ROAS hides it. On a returns-corrected basis, three campaigns quietly bleed ₹1,240/day. Pause them.
ROAS on the next ₹1L2.7×Google1.8×Meta₹1L →
Budget
Should my next ₹1L go to Google or Meta?
Corrected for who actually keeps the order, Google returns more at the margin — 2.7× vs 1.8×. Send it there.
Cost per kept customer₹410Blended CAC₹560True CAC+37%
Retention
What's my true CAC — buyers who pay and keep the order?
Blended CAC ignores RTO. Your true cost per kept customer is 37% higher than the dashboard shows.
Conversion match rate62%tracking broke
Anomalies
What should I investigate today?
Tracking on your top landing page broke overnight — match rate fell to 62%. You’re blind on ₹18K/day until it’s fixed.
200+more questions answered — across attribution, margin, budget and retention.

Stop paying for ads that don’t pay you back.

Connect Shopify, Meta, Google Ads and Razorpay. Real numbers in 20 minutes.