For multi-platform ecommerce & D2C teams
Deep Diagnosis. Quick Actions. Round-the-Clock Monitoring.
Manage your advertising performance across platforms.
Meerkats watches your Ads Marketplaces and Shopify data continuously, alerts what changed, investigates why, and helps you take action.
Live in 20 minutes · No data team needed · You approve every change
MTD spend₹18.4Lof ₹24L · on pace
Meta Purchase ROAS3.6×↑ 0.3 vs last wk
Amazon ACOS22%target 25%
Flipkart ROI4.2direct 3.1
Meta Purchase ROAS · last 30 days ROAS Target 3×
Aug 18Aug 28Sep 7Sep 16
CampaignPlatformSpendEfficiencyStatus
NTB BroadMeta₹2.1LPurchase ROAS 4.2×Capped — scale
Always-On | ExactAmazon₹1.4LACOS 19%Hold
Rose Oud — HYD keywordsBlinkit₹38KROAS 1.4×Below target
Spark Ads — Creator UGCTikTok₹41KCost / purchase ₹212Hook fading
PLA BestsellersFlipkart₹52KROI 4.6 · direct 3.2OK
Connects in one click
Shopify
Meta Ads
Google Ads
Razorpay
Blinkit
Zepto
Instamart
Amazon
Flipkart
TikTok Ads
Walmart
GA4ShopifyMeta AdsGoogle AdsRazorpayBlinkitZeptoInstamartAmazonFlipkartTikTok AdsWalmartGA4ShopifyMeta AdsGoogle AdsRazorpayBlinkitZeptoInstamartAmazonFlipkartTikTok AdsWalmartGA4What Meerkats does
Your ads, watched all day. Problems explained. Fixes ready to approve.
This morning’s alertsOpen alerts
4
3 with a fix drafted
Amazon ACOS
22%
target 25%
Blinkit ROAS
2.8×
below 3× target
MTD spend
₹18.4L
on pace for ₹24L
What changed since yesterday
Three alerts. Each with the chart and the fix attached.
!Budget pacing · Amazon — “Competitor Conquest” hit its daily cap at 1:40pm, third day running, at 19% ACOS vs a 25% target. Orders left on the table.Raise cap ₹4K → ₹6.5K
↓Below target · Blinkit — “Rose Oud · Hyderabad” at 1.4× for 5 days vs 3×. Bengaluru is at 4.1×. ₹9,200 under target this week.Cut HYD bids 30%
↓Creative fatigue · Meta — “UGC-Priya-v3” at frequency 3.4, link CTR down 34% in 7 days. Next variant in the ad set is ready.Swap & shift ₹12K/day
Ask
Ask anything about your ads. Get back answers grounded in your data — no guesses or hallucinations.
Every answer is a real query on your data — the number, and when it was last updated — never a guess. Act on it without opening Ads Manager to double-check.
Is my Meta creative wearing out?
“UGC set B” hit frequency 3.4 and link CTR fell 34% in 7 days. The next variant is queued — approve to swap it in and shift ₹12K/day.
Why did my Google cost / conv. jump 28%?
It didn’t. The conversion setting was changed on Sep 3 — re-based on the old rule it’s flat. Fix the setting, not the bids.
Which campaigns are under target this week?
Three, across three platforms — Blinkit Hyderabad at 1.4× vs 3×, an Amazon campaign at 31% ACOS, Google Brand Search overlapping PMax.
Where should the next ₹1L go?
Amazon Sponsored Products has headroom at 22% ACOS; Meta NTB Broad is capped and already clearing target. Send it to Amazon.
Which TikTok video is carrying the account — and which one is dying?
Creator A drives 61% of TikTok orders at ₹184 a purchase. Creator B’s hook rate fell 40% this week — retire it before it drags the average.
Is anyone undercutting my hero SKU?
“Vantara” is ₹40/unit under you on Amazon and took the #2 slot on Blinkit overnight. Counter-bid drafted, capped at your target.
Is my ad spend hitting empty shelves?
Your hero SKU ran out in 14 Blinkit dark stores overnight. Ads there paused before the day’s spend burned.
Why did my Amazon campaign stop serving at 1pm?
“SP — Exact | Hero SKU” hit its daily budget at 1:40pm, third day running, at 19% ACOS vs a 25% target. Raise the cap ₹4K → ₹6.5K.
200+more questions answered — across spend, efficiency, budget, creative, keywords, cities and competitors.
Build your view
A unified layer to build your view — and drill down.
Every campaign, keyword, product and city from every platform sits on one layer. Start from a chart, click a campaign, switch the metric, change the window — the table follows, and nothing is stitched by hand.
Spend across all platforms
Click any point on the line to see which platforms drove it.
last 30 dayslive
All platformsPrevious 30 days7 platforms · 25 campaigns · one layer
Auto-touring — click a point, a platform or a crumb to take overtrend
Pick the problem you want gone first
Bring CAC down
Kill the spend that isn't bringing customers.
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Protect your margins
Profit after returns, shipping and commissions — per campaign.
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Scale marketplace ads
ACoS & TACoS watched daily, CPCs and rival prices hourly — budgets follow the winners.
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Keep creative fresh
Catch fatigue before CPMs punish you.
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Act in minutes, not weeks
Approval-gated fixes, shipped the same day.
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Stop silent losses
Money-losing ads flagged the week they turn.
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Manage every ad with AI, on data you can trust.
Connect your platforms and set your targets once. Meerkats watches, explains, and drafts the fix — you approve.