Meerkats AI
The semantic layer

One set of numbers everyone can trust.

Meerkats captures your raw events, organises them into one governed taxonomy, and defines every metric once on top. That semantic layer — not the raw data — is what your team and your agents query.

How it works

Raw events in. One trusted layer out.

01

Capture raw events

Every click, session, order, payment and CRM update streams in as a raw event.

02

Build the taxonomy

We map those messy, platform-specific events into one governed event taxonomy.

03

Define metrics once

CAC, ROAS, true margin and LTV are defined a single time on top of that taxonomy.

04

Agents query the layer

AI agents reason over the semantic layer — never the raw data — so answers stay consistent and safe to act on.

Under the hood

Every number traces back to a governed event.

your growth graph · events → taxonomy → metrics
Raw events — as each platform sends them
meta · ad_click
ga4 · session
shopify · checkout
shopify · order
razorpay · capture
Event taxonomy — one governed schema
ad.click
session.start
checkout.started
order.placed
payment.captured
Metrics — defined once
MERBlended · 5 sources
Blended CACSpend ÷ new customers
True marginAfter returns + shipping
60-day LTVCohorted
One taxonomy. One set of numbers — founder, media buyer & finance.
From revenue to real profit

ROAS says you’re winning. This ladder says whether you keep any of it.

Most tools stop at revenue. Meerkats counts every cost on the way down — so “profitable” means money in the bank.

Gross revenueWhat the store rang up
Net revenueAfter discounts & returns
After product costsCOGS removed
After fulfilmentShipping, pick & pack, fees
True marginWhat you actually keep

Defined once

Change how you calculate CAC and it updates everywhere — reports, briefs and agents included.

No more dashboard fights

There's only one CAC, one ROAS, one margin. The Monday meeting starts with answers, not reconciliation.

What the agents run on

Agents query the semantic layer, never the raw data. One agreed definition per metric is what makes their fixes safe to run.

One number per metric. Finally.

Connect your stack and stop reconciling dashboards before every meeting.